All Electrikals
All Electrikals is an emerging ecommerce startup specializing in electrical products and services. With a vision to become the go-to destination akin to Amazon for all things electrical, their mission addresses a critical gap in the market. Recognizing the importance of a distinctive brand identity and a seamlessly functional online platform, they sought expertise in crafting a unique logo and designing an intuitively navigable website.
The Process
Branding Strategy
Incorporating history: Incorporate a subtle hint of the letter M, referencing the company's roots in "M Electricals."
Conceptualization: Developed a dynamic logo resembling two AND switches, subtly hinting at the letter M without overtly stating it.
Highlighting the letter K: Emphasized the letter K in "Electrikals" to signify an intentional choice, adding character to the brand name.
Packaging
Visual identity alignment: Bold colors and fonts reinforce the modern and robust brand persona.
Unique identifier: Utilized a bold red color to create a distinctive and memorable impression on customers.
Content organization: Implemented a systematic layout for packaging content, ensuring clarity and ease of understanding for consumers.
Website
User-centric approach: Categorized products into six main fields for a simplified customer journey, catering to users with varying levels of expertise.
Accessibility: Ensured key categories are immediately visible upon entering the website, facilitating a seamless experience for new users.
Design philosophy: Embraced minimalism and modernism in website design, focusing on clear and concise messaging for enhanced usability.
Client Story
The founder of All Elektrikals was thrilled with the outcome. They managed to preserve the esteemed legacy of M Electricals while injecting the new brand with a cutting-edge, contemporary vibe that screams power and confidence. Plus, the website? It's sleek, intuitive, and as straightforward as it gets, making navigation a breeze without any unnecessary clutter.
Legacy of M Electricals
Preserving M Electricals' legacy while modernizing its image and broadening its appeal was crucial. This involved rebranding to reflect the company's evolving values and offerings while maintaining the essence of M Electricals.
Website for over 6000 products
Creating a user-friendly website for 6000+ products was a big challenge. It had to be easy to navigate and educate users about complex electrical items and services.
Packaging
The current packaging is a maze of confusion, drowning in unnecessary content. We're slashing through the clutter to ensure clarity. Say goodbye to the chaos and hello to packaging that's crystal clear, making it a breeze to understand what's inside the box.
CHALLENGES BEFORE THE BRANDSTORMING
Preserving the M Legacy
We creatively integrated the letter M into the logo, striking a balance between honoring the legacy of M Electricals and modernizing its appearance.
Website Revamped for Ease of Use
Our revamped website features bold, easily navigable sections prominently displayed at the top half of the page, ensuring a user-friendly experience for both new and returning visitors.
Packaging reinvented
All Elektrikals prioritized clear and simple packaging to avoid consumer confusion. The focus was on creating boxes that clearly communicated the contents, ensuring a seamless customer experience.