Tricore Infra
Branding | Stationery design | Website design
Tricore Infra excels in three vital areas for new office setups: Electrification & Water Supply, Construction, and Data Cloud Services. Renowned for its expertise in these domains, Tricore has earned a reputation for excellence, serving a multitude of satisfied clients.
The Branding Saga
Tricore's Minimalistic Logo
Conceptualization
Seeking a symbol reflecting expertise across three dimensions: Electrification & Water Supply, Construction, and Data Cloud Services.
The Symbol
Utilizing three circles positioned in x, y, and z axes to represent the core in three planes.
Negative space within the circles forms a 3D cube, symbolizing the foundational block of any construction.
Symbolic Significance
Each circle embodies expertise in one of Tricore's three core fields.
The cube signifies the inception of any construction, aligning with Tricore's foundational role.
Minimalistic and Memorable
A sleek design that encapsulates complexity in simplicity, ensuring easy recall.
The logo's elegance reinforces Tricore's commitment to excellence and innovation.
Elevating Tricore's Branding
Minimalistic yet Bold
Company profile and sales deck feature bold fonts and concise content, ensuring clarity and attention-grabbing appeal.
Creative Brand Assets
Introducing custom icons and creative brand assets to enhance visual appeal and communicate key information effectively.
Engaging without Overload
Utilizing innovative design elements to make the decks visually interesting and informative, reducing the need for extensive reading.
Streamlined Web Experience
Engaging Interactivity
Incorporating interactive page animations to enhance user experience and make the website more captivating.
Online Catalogue Functionality
Serving as an online catalogue for the brand, where prospects form their initial impressions.
First Impression Platform
Recognizing the website's role as the primary interface with potential clients, emphasizing the importance of impactful design and messaging.
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To Summarize...
The Tricore founder admired the logo's minimalism and the clever use of negative space to create a cube. The inclusion of three axes was particularly noteworthy. This minimalistic design philosophy extended to the content, enhancing comprehension through visuals rather than text. This cohesive approach was evident in all brand collaterals.
Striking Minimalism
Tricore sought a logo that was sleek and intelligent, suitable for display in front of multinational corporations. They aimed to avoid literal designs that might come across as generic, instead opting for bold values and confident branding with a friendly, to-the-point approach.
Website: Showcasing Brand Values
The website was envisioned as an extension of Tricore's brand values, serving as an online catalogue to leave a lasting first impression. They aimed for seamless alignment with their brand identity to create a memorable user experience.
Industry: Finance
Tricore prioritized aligning messaging and branding, recognizing the essential role of consistency across all collaterals. Previously, their materials lacked cohesion, eroding trust with potential investors. The rebrand aimed to address this, ensuring each collateral exuded confidence and reliability.
CHALLENGES BEFORE THE BRANDSTORMING
Minimalistic Brilliance
The logo we designed embodies simplicity, intelligence, and memorability. With a friendly color palette and bold font, it stands out effortlessly. The negative space cube offers versatile creative opportunities, adding depth to the design.
Website: Elevating First Impressions
Tricore envisioned their website as the primary point of client interaction. We achieved this by creating an attractive interface, rich with animations and impactful, succinct messaging. Emphasizing visuals over lengthy text, we ensured clients grasped the essence of Tricore at a glance.
Brand Collaterals: Building Trust, Garnering Projects
By enhancing Tricore's branding across collaterals, we bolstered trust among prospects and investors. This, coupled with an impressive website and creative sales decks, left a lasting first impression. As a result, Tricore saw an uptick in new projects and investor confidence.